GULFCOM SIMULATION

The Challenge of Mastering Organizational Change in Middle Eastern Organizations.

What can be said about GulfCom Simulation?

First of all, it's an example of a Small World Simulation based on the renowned EIS Simulation research, as it has been developed over the years at the Centre for Advanced Learning Technologies (CALT) at INSEAD.

But, the immediate context for the creation of GulfCom has been the ChangeMasters Middle East Project.

This is an INSEAD research and development project led by Professor Albert A. Angehrn, Director of the Centre for Advanced Learning Technologies, and the INSEAD Abu Dhabi Centre for Executive Education and Research. 

Dr. Florian Schloderer, who resides in Abu Dhabi, serves as project leader, thus assisting Professor Angehrn.

In sum, the objective of this project has been to explore the specific challenges of leading change in Middle Eastern organizations and then to develop a version of a change management simulation which addresses the specific training needs in the region.

The end-result output:  the GulfCom Simulation.

Your mission:

To convince the 24 members of the GulfCom Management Team to effectively commence implementation of the group-wide Performance Management System (PMS)

As you enter the GulfCom simulation, you'll see that the new PMS has already been firmly set in place throughout the entire Al Saqr group, with the sole exception now being that of GulfCom; you'll also see that GulfCom has been very adept, at least until now, at finding convenient ways or "nice excuses" to avoid using the group-wide PMS, benefiting as it has from the overall success of the GulfCom operations.